Amazon Fashion and PUMA have joined forces to create a new athleisure brand called Care Of, Business of Fashion reports. The inaugural collection, consisting of men’s and women’s styles, launched in Europe this week and will be available in the United States next month.
Care Of’s debut release features T-shirts, outerwear, leggings, sneakers, and more, reasonably priced from $11 for a T-shirt to $61 for a puffer jacket. The collection is available exclusively on Amazon.
BoF points out that PUMA is responsible for designing the line, while Amazon takes care of marketing and distribution. The collection was created using data collected from reviews and searches by Amazon shoppers, with a primary focus on fit and comfort.
Care Of is an extension of Amazon’s continual ambitions to make waves in the fashion industry. Earlier in 2019 the company launched a new collection of street-inspired clothes designed by social media influencers.
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