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adidas has partnered with Snapchat to launch its new 8-BIT cleats, accounting for the first time consumers can purchase retail within Snapchat — and — the first time a baseball cleat is being released within a video game. Debuting on MLB: The Show, the video game-inspired 8-BIT collection is designed for the MLB Playoffs.
adidas Baseball and AvatarLabs’ new Snapchat game, BASEBALL’S NEXT LEVEL, is inspired by the 8-BIT adizero and IconV cleats. In the game, players can select their 8-BIT cleat of choice and their favorite MLB player — including Aaron Judge, Carlos Carrera, Alex Bregman, Justin Turner, and Kiké Hernandez — and take part in a home run derby challenge.
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