Aimé Leon Dore‘s latest campaign heralds another edition of its ongoing New Balance partnership, encompassing both footwear and apparel — and now we have a first look at the upcoming collaborative NB 827 sneaker.
Titled “Runners aren’t normal,” the campaign confirms a previously-teased Aimé Leon Dore x New Balance 2020 release. In line with its past NB collaborations, the NYC brand has once again chosen to remix a retro running sneaker, selecting the niche 827 as its model of choice. In the campaign, the chunky silhouette boasts a white base with colorful accents on the laces and lateral, and light gum outsole.
The sneaker is complemented by an accompanying tracksuit in oatmeal tones. Forest green track pants and a striped yellow sweater are also seen in the retro advertisement-inspired teaser.
This is the first glimpse of ALD x NB’s apparel and sneaker collab, expect Aimé Leon Dore to deliver more teaser imagery soon. As always, stay tuned for updates.
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