Last Thursday UK MC and perpetual entrepreneur J2K hosted his first-ever drive-in atHOME movie night supported by PUMA. Showing the hit 1995 film FRIDAY featuring Ice Cube, the Crep Protect co-founder and former Rolldeep member again flexed his innovative muscle. Held at a secret location, J2k managed to round up (socially distanced of course) a heady list of 60 guests including AJ Odudu. Jammin MC, Cherry V, Vee Brown, Margs and Femi Oyeniran.
As part of the event, guests received PUMA x atHOME Drive-Thru gift packs. The packs came with sneakers from PUMA’s new ‘Unity Collection’ and Oslo-City OG and featured a box of cereal and empty milk carton referencing the famous ‘No Milk’ scene from FRIDAY.
atHOME is the latest project from community connector J2k. An agency delivering world-class creative ideas with forward-thinking brands, connecting them in meaningful ways to youth markets through impactful campaigns. atHOME is also expanding as a homeware & lifestyle brand, building a trusted voice in the market amongst commercial partners and key cultural figures.
Continuing to encourage a spirit of togetherness and allow an opportunity for the community to create, PUMA led with a message of ‘Stronger Together’ during lockdown. Working with J2K on atHOME is just the latest collaboration in support of the creative community. As part of a new mindset ‘Community Creates’, PUMA is giving ownership to the community to help to push culture forward in a positive way. Whilst supporting creatives during the harder times they are setting up collaborations that let the talent lead the conversation and creative direction, with the brand providing support where needed to help manifest ideas into reality.