Reebok’s New Lifestyle Sneaker Proves the Brand Shouldn’t Be Slept on

Reebok Premier Road Modern

On this week’s episode of The Dropcast we spotlight a number standout sneaker releases. Maison Margiela just debuted a luxe reinterpretation of the Air Jordan 4, while fragment design is prepping the release of a pair of Air Jordan 3s. Reebok will soon be delivering two fall-appropriate colorways of its new lifestyle sneaker, the Premier Road Modern, an inline silhouette that is definitely worthy of a cop.

In other sneaker-related news, adidas’ Jon Wexler has left the brand to join Shopify. Wex is largely responsible for bolstering the brand’s roster of ambassadors, having added Kanye West, Pharrell, and Beyoncé — just to name a few — to the Three Stripes team during his tenure.

Also on The Dropcast, we continue our discussion surrounding Walter Van Beirendonck’s criticism of Virgil Abloh, which is hypocritical at best. The episode comes to a close as we segue from Neymar’s potential deal with PUMA to ask our listeners what sportswear brand they would want to be sponsored by.

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