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Brand: Footshop x adidas
Key features: The iconic adidas Superstar has been reworked by Czech Republic-based sneaker store Footshop, bringing elements of a 300-year old craft from the region to a silhouette which celebrates its 50th birthday this year. Traditionally-patterned indigo dresses the heel tab, tongue label, and insole, all of which contrast nicely with the off-white, tumbled leather upper.
Footshop’s iteration also gives the Superstar a more fall and winter-ready character, with the new sneaker featuring multiple elements that wouldn’t be amiss on a hiking shoe. These include its spiked sole, classic hike laces, and the metal D-ring lace system.
Bringing a unique sense of artistry to an icon, Footshop is the first retailer in central Europe to collaborate with the German sportswear giant. The release is limited to just 520 pairs.
Release Date: Saturday, October 10 (raffle open now)
Editor’s Notes: “Blueprinting” is a centuries-old craft that has its roots in Footshop’s key countries. Part of UNESCO’s cultural heritage list, the technique sees white fabric treated with a light-green emulsion, which intricate patterns are then applied to, historically via carved stamps. Next, the fabric is soaked in an indigo blue dye and spun on five wheels. Several rounds of washing reduce color loss in the fabric.
The specific “Blueprinting” patterns seen on this collab Superstar are inspired by traditional festive folk costumes from the region. With this release marking the first time a retailer in central Europe has collaborated with adidas, the Footshop x adidas offers a sense of tradition that’s often unexplored in modern drops.
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🔷 We’ve joined forces with adidas to celebrate 50 years of the iconic silhouette. 𝐓𝐡𝐞 𝐜𝐥𝐚𝐬𝐬𝐢𝐜 𝐜𝐫𝐚𝐟𝐭 𝐨𝐟 𝐛𝐥𝐮𝐞𝐩𝐫𝐢𝐧𝐭𝐢𝐧𝐠 𝐡𝐚𝐬 𝐢𝐭𝐬 𝐫𝐨𝐨𝐭𝐬 𝐢𝐧 𝐅𝐨𝐨𝐭𝐬𝐡𝐨𝐩’𝐬 𝐩𝐫𝐢𝐦𝐞 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬 ∙ During the process of creating the sneakers, we were inspired by traditional patterns, which used to be immortalized on 𝐥𝐨𝐜𝐚𝐥 𝐟𝐨𝐥𝐤 𝐜𝐨𝐬𝐭𝐮𝐦𝐞𝐬 in the past by using the 𝐛𝐥𝐮𝐞𝐩𝐫𝐢𝐧𝐭𝐢𝐧𝐠 𝐭𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞 ∙ Besides that, the one and only Superstar silhouette features a lot of hiking elements, which refer to the local interest in exploring the unknown, even in the closest nature. 𝗧𝗵𝗲 𝗙𝗼𝗼𝘁𝘀𝗵𝗼𝗽 𝘅 𝗮𝗱𝗶𝗱𝗮𝘀 “𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁𝗶𝗻𝗴” 𝗦𝘂𝗽𝗲𝗿𝘀𝘁𝗮𝗿𝘀 𝗮𝗿𝗲 𝘀𝗹𝗮𝘁𝗲𝗱 𝘁𝗼 𝗱𝗿𝗼𝗽 𝗼𝗻 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟭𝟬𝘁𝗵. 🤍 ∙ ph. @lousyauber ∙ ph. assistant. @andrey_istok ∙ styling @ninaford_ ∙ mua. @ifc0 ∙ hair kittilovesberries ∙ outfits @katarina_drobna & @hanafrisonsova
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