It’ll likely arrive a little earlier for a select group of Bey’s friends. When she first launched the collection in January, Beyoncé gifted Solange, Zendaya, Cardi B, Janelle Monáe, and Yara Shahidi ahead of the release. It was a hugely effective marketing strategy with unboxing videos flooding social media leading up to the drop.
Now, fans are steeling themselves for the October 30 release and the inevitable viral fallout. Below we’ve highlighted some of the best reactions to Bey’s “Drip 2” announcement.
chloe x halle after agreeing to leak the Ivy Park Collection two days before it’s released: pic.twitter.com/hNOYO7Vi0i
— 𝐜𝐡𝐫𝐢𝐬𝐭𝐢𝐚𝐧 (@stanbIackwomen) October 19, 2020
I wonder if Beyoncé plans on sending out a second round of Ivy Park boxes 👀 👀
My box must have gotten lost in the mail last time, but I feel like I’ve proven to her I DESERVE 😭 😭
— Jasmyn (@JasmynBeKnowing) October 19, 2020
So Beyoncé is making some moves in the next couple weeks!
-Oct 30: Ivy Park shoe drop
-First week of Nov: British Vogue cover
-Nov 19th: Ivy Park full line drop
I wonder what else she has planned pic.twitter.com/K0Z7W9Tm6z
— yoncemynáme (@yoncemyname) October 19, 2020
trying to keep up with new releases from ari, adele, dua x miley, honest vocal coach, dodie and ivy park pic.twitter.com/pWyXy8tVHl
— ivan 🧚 (@ukrhoe) October 19, 2020
beyoncé after playing everyone w/ making her Ivy Park announcement look like a single: pic.twitter.com/O3GqSEFzPf
— 𝐜𝐡𝐫𝐢𝐬𝐭𝐢𝐚𝐧 – 𝐮𝐧𝐠𝐨𝐝𝐥𝐲 𝐞𝐫𝐚ˣ (@UNGODLYERA) October 19, 2020