Gucci has launched a new digital space that allows fans to design their own virtual footwear. The arrival of the Gucci Sneaker Garage, as it’s called, comes as creative director Alessandro Michele has designed the label’s first-ever digital sneaker.
The Gucci Sneaker Garage got its name by referencing the place where many successful start-ups began and the area where many sneakerheads store their collections. Accessible through the Gucci app, the digital space acts as a home for gaming, art, stories, and more, including a virtual fitting room for trying on shoes.
In addition to virtually testing sneakers, you can also take images and video of the shoes you’re trying on and share them digitally. Furthermore, the Gucci Sneaker Garage serves as a place where you can design your own Gucci sneaker, similar to Alessandro Michele’s Gucci Virtual 25 silhouette.
Using the sneaker generator, you have the ability to implement various elements the house is known for, mixing and matching uppers, soles, and branding. Once complete, you can then add your creation to virtual avatars on platforms such as Roblox and VRChat.
Featured below are sneaker designs by select artists from Gucci’s global network. You can create your own virtual shoe, and get a look at Alessandro Michele’s Gucci Virtual 25, by accessing the Gucci Sneaker Garage through the official Gucci app.
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