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Model: HU NMD
Release Date: February 5
Buy: adidas CONFIRMED app and at Billionaire Boys Club
Editor’s Notes: Pharrell Williams and adidas have forever changed the sneaker seeding game upon having pairs of the new “Cream” PW HU NMD delivered by a robot.
Yesterday, a video of the autonomous machine carrying the NMDs began to circulate on social media, as Pusha T credited Pharrell and adidas with the “illest shoe seeding ever” after being sent a pair of the kicks. While we’ve already discussed the insane gifting here, now it’s time to dive into the actual sneaker release.
The “Cream” iteration is Pharrell’s first HU NMD drop of 2021, as the sneaker debuts an all-new knitted ribbed upper. The revamped upper is then paired with a matching Boost midsole and contrasting rubber outsole, while pops of light pink and blue add much-welcomed coloration to the shoe. Per usual, the PW HU NMD incorporates linguistic references from around the world, here featuring a “Human Race” graphic in Korean.
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