On Got it Right With the Double-Stacked Cloudultra

On Got it Right With the Double-Stacked Cloudultra 5

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Brand: On

Model: Cloudultra

Release Date: March 4

Price: 189,90 EUR/ 179,99 USD

Buy: On and select retailers TBC

What We’re Saying: Swiss running brand On has just unveiled its latest sneaker, the Cloudultra, which is designed for ultramarathons. The On Cloudultra features a double-stacked portion of the brand’s proprietary CloudTec® technology, providing increased cushioning and support.

Additionally, the sneaker features a new technology called FlipRelease, which was designed to relieve uncomfortable pressure as the foot swells during long-distance running. FlipRelease is built into the lacing system, allowing wearers to toggle it on and off at ease.

On Got it Right With the Double-Stacked Cloudultra 6

Over the past 18 months, On has attempted to establish itself in the lifestyle sector — which the Swiss brand aptly calls “Performance All Day.” Collaborations with Bang & Olufsen and new, more lifestyle-focused designs, as well as stocking shelves in some of the most popular sneaker stores worldwide, have all played a part in the brand’s ongoing push.

The Cloudultra is a move in the right direction, as it’s a performance running shoe — On’s specialty — that also looks good. The double-stacked midsole also provides a fresh take on the brand’s performance line and gives the shoe a more aggressive, outdoor-conquering feel.

The On Cloudultra will be released on March 4.

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