PUMA Running Is Back in a Big Way & Other Sneaker News Worth a Read

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Sneakerheads are bombarded with news of upcoming releases on a daily basis. To save you some time from searching each and every site and leak account, we’ve taken it upon ourselves to sift through the onslaught and bring you a few noteworthy kicks that have captured our attention.

Today, we get a look at the new PUMA Running collection, as the German sportswear brand is re-entering the category with a vengeance. Five new styles have been introduced for 2021, all of which incorporate PUMA’s signature NITRO foam technology.

For something comfy to slip on when you get done logging those miles, you can take advantage of Fumito Ganryu‘s new sandal collaboration with Suicoke. Another joint effort that has caught our attention is Concepts‘ latest foray with Nike and Kyrie Irving. Their familiar Egyptian theme is carried out on Irving’s current signature shoe, the Kyrie 7.

In other Swoosh news, Nike has yet another Dunk release in the works, as the “Free 99” pack consists of two color-blocked takes on the ever-popular silhouette. And last but not least, a new colorway of the YEEZY 700 V3 is expected to arrive in March.

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Release Date: March 9

Where to Buy: PUMA.com, PUMA’s NYC flagship, and select retailers

Editor’s Notes: PUMA Running has undergone a major overhaul for 2021. New technologies have been implemented on numerous silhouettes, as the brand is set to launch five new key styles in just a matter of days. The Deviate, Deviate Elite, Velocity, Liberate, and Eternity all feature PUMA’s innovative foam technology, NITRO. NITRO allows the wearer to exert less energy and ultimately run more comfortably. The new PUMA Running assortment also includes designs specifically engineered for women, as the brand believes women are the future of running. Priced at $160 for the Deviate, $200 for the Deviate Elite, $120 for the Velocity, $110 for the Liberate, and $120 for the Eternity, PUMA’s new running collection arrives on March 9.

Release Date: Summer 2021

Where to Buy: Nike

Editor’s Notes: Surprise, surprise — Nike has a new Dunk pack on the way. Today we get a closer look at the anticipated “Free 99” Dunk Lows, which garner attention with their multicolored designs. Each pair finds vibrant shades coming together throughout, with a white midsole and gum outsole complementing below. Although we’re waiting for Nike to officially announce the “Free 99” release, insiders have the Dunk duo launching sometime this summer.

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Release Date: February 26

Where to Buy: Suicoke Asia

Editor’s Notes: Fumito Ganryu is following a stellar collaboration with Salomon with a new joint effort alongside Suicoke. Together, the two introduce an original colorway of the Urich sandal. Showcased in eye-catching orange, the footwear features oversized EVA outsole construction and a soft EVA footbed. Up top, you’ll find the nylon tape and strap fastening that Suicoke has become well known for.

Release Date: March 27

Where to Buy: adidas.com/YEEZY and select retailers

Editor’s Notes: With multiple silhouettes slated to release this spring, Kanye West and adidas have a new colorway of the YEEZY 700 V3 in the pipeline as well. Dubbed “Kyanite,” the forthcoming scheme draws similarities to the “Arzareth” that released last year. The “Kyanite,” however, couples a white and blue knit upper with an eggshell-colored cage overlay. Some accounts have this new YEEZY 700 V3 dropping on March 27, but that has yet to be confirmed.

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Release Date: TBC

Where to Buy: TBC

Editor’s Notes: Concepts appears to be continuing its partnership with Kyrie Irving and Nike, as this week a new collaboration featuring the Kyrie 7 has surfaced. The Concepts x Kyrie collabs have been ongoing since 2018, ultimately drawing from Irving’s fascination with ancient Egyptian culture. The subsequent Nike Kyrie 7 emerges in a can’t-miss blue and orange color combination, decked out with thematic Egyptian iconography. This is one release you’ll want to keep an eye on, as Concepts and Nike will likely announce the collaboration in the weeks ahead.

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