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MSCHF, the Brooklyn-based agency also responsible for the “Holy Water” Nike Air Max 97s, has teamed up with Lil Nas X on a (relatively sizable for MSCH standards) run of “Satan” Air Max 97s. Designed as the antithesis to the aforementioned “Holy Water” shoes, the “Satan” AM97 contains real human blood.
The sneaker is the latest in a string of attention-grabbing and headline-inducing stunts. Most recently, MSCHF cut up a Hermes Birkin bag to make a limited run of “Birkinstock” sandals.
Nike has already released a statement distancing itself from the “Satan” shoes. “We do not have a relationship with Little Nas X or MSCHF,” a Nike spokesperson said in a statement. “Nike did not design or release these shoes, and we do not endorse them.”
Nike’s statement came after the shoe received backlash from religious and conservative commenters on social media. Lil Nas X, in response, posted a faux apology on YouTube, in which he trolled those that spoke out against the provocative shoe by including clips from his music video for his latest song, MONTERO. In the clip, Lil Nas X can be seen giving the devil a lap dance.
Lil Nas X also posted a fake anti-Satan Air Max 97 on his Instagram (below).
The shoes go a step further than any of MSCHF’s previous projects by putting human blood into the Air unit in the sole. Each Nike Air Max 97 (of which there are 666 pairs) features a drop of human blood and special ink within the Air bubble that turns it red. The blood was reportedly donated by MSCHF team members.
Other noteworthy details on the sneaker include embroidered numbering on the heel, a black and grey leather upper, a pentagram-shaped charm on the forefoot, and “Luke 10:18” printed on the toe. The referenced biblical passage apparently reads: “I saw Satan fall like lightning from heaven.”
All 666 sneakers will be available starting Monday and will be priced at $1,018.