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Fluffy rainbow Uggs can only mean one thing: Pride Month’s coming.
In the campaign, the rapper emulates one of the greats, Prince. Lounging against a disco-themed backdrop, the rapper is clad in a purple satin suit with spiral curls, gold chains, and the pièce de resistance: furry pride slides
Actress Hari Nef stars alongside the Grammy-winner in the #UggPride campaign, rocking a more muted pastel pair of Ugg’s popular Fluff Yeah slides.
But the campaign is about so much more. Lil Nas X and Nef will also participate in Ugg’s “Proud Prom” virtual event, which it’s hosting in partnership with GLAAD and the Pacific Pride Foundation.
Ugg will also be releasing a limited-edition Pride collection featuring hoodies, T-shirts, skirts, and socks in rainbow styles. It’s also dropping Lil Nas X’s rainbow-colored slides and will be donating $25 from each purchase to GLAAD. Head over to Ugg’s online store to shop the colorful collection now.