That headline’s quite a mouthful, eh? It’s all true though: Lil Nas X‘s forthcoming “Industry Boy” is partially produced by Kanye West (himself gearing up for the debut of Yeezy Sound) and was teased via a headline-grabbing video that sees Lil Nas taking on Nike over the drama stirred up by MSCHF‘s “Satan Shoes.” Phew. All we can add is: #FREELILNASX
The fallout from the so-called Satan Shoes was one of 2021’s Major Internet Moments, as the controversy dominated headlines in March and even spilled into the early summer. By then, Lil Nas was trolling pearl-clutching scolds with more “satanic” style that coincided with his “MONTERO (Call Me By Your Name)” video. In the end, the hubbub (and Nike C&D) hardly slowed down Lil Nas, who comfortably breezed into summer (remember those multiple major BET Awards ‘fits?).
Not that Lil Nas forgot about the springtime dust-up, which inspired the video for “Industry Boy.” The video takes a very Klumpsian turn when it’s revealed that Lil Nas X stars as himself, the judge, his own bemulleted lawyer, the homophobic prosecution, a jury member, and probably a few more characters we haven’t even seen yet. The brief, two-minute teaser gets off some jokes before Lil Nas X is sentenced to prison (Montero State — get it?) and we get some credits.
The bouncey, horn-filled “Industry Boy” also features rapper Jack Harlow and production from Take A Daytrip — expect it to own the Billboard charts when it debuts on July 23. Head to freelilnasx.com in the meantime to pre-order the track.